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Veteran Flooring
Porcelain Tile

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Porcelain Tile That Handles a Missouri Year

The toughest floor money can buy - wood-look, stone-look, and large-format porcelain installed across Greater St. Louis for life.

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What separates porcelain from plain ceramic

Porcelain is pressed from finer clay and fired hotter than standard ceramic, which leaves it dense enough to absorb almost no water - under half a percent by weight. That number is why we keep specifying it for basements, entries and anywhere a mop lands twice a week. It is harder underfoot than most stone, rated for commercial traffic, and it will not fade where the afternoon sun hits it. For a house that takes both August humidity and January road salt, it is hard to beat.

The looks have caught up with the durability. Wood-look planks, marble-look slabs, concrete-look squares and textured outdoor-rated tile all come in porcelain now, and the printing on the good lines is convincing at standing height. If a room stays dry and you want the genuine article underfoot, solid hardwood is still the better floor and we install plenty of it. For basements, laundry rooms and mudrooms, porcelain wins on the first wet spring.

What separates porcelain from plain ceramic

Rooms where we reach for porcelain first

Porcelain is the safe call anywhere water, grit or heavy traffic shows up. It handles freeze-thaw on a covered porch, it does not stain from a dropped bottle of red, and it takes a dog's nails without scratching. Around Ballwin and mid-county generally, we put a lot of it into 1970s ranch kitchens and the finished basements underneath them, where the original vinyl gave up years ago.

  • Wood-look planks - grain and warmth without worrying about a leaking dishwasher
  • Large-format slabs - fewer grout lines, which reads calmer in an open floor plan
  • Stone-look porcelain - marble and travertine looks with no sealing schedule attached
  • Basements and utility rooms - pairs well with waterproof vinyl when the budget is tight
  • Patios and covered porches - freeze-thaw rated, with textured slip-resistant finishes
Rooms where we reach for porcelain first

Financing Through Hearth And Synchrony*

*Subject to credit approval. Applying takes a few minutes and does not commit you to a project. Ask about our veteran and first responder discounts when you schedule.

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Getting big tile to lie flat

Large-format and plank-shaped porcelain punishes an uneven subfloor. A dip of an eighth of an inch under a 24-inch tile turns into a raised edge you can feel with a bare foot. So we laser the floor first, patch and grind until it is flat, then set with leveling clips and back-butter every piece for full mortar contact. Coverage matters more with porcelain than with anything else, because a hollow spot under a dense tile is a crack waiting on a dropped skillet.

Cutting is the other half of it. Porcelain will dull an ordinary blade in one afternoon, so we run rim-segmented diamond blades and a grinder with a porcelain wheel for outlets, vents and door casings. It is slower and it costs us blades, and it is the reason the cuts look tight instead of chipped. If the price is the sticking point, we can spread it out with monthly payments through Hearth.

Getting big tile to lie flat

Porcelain tile pricing in Greater St. Louis

Installed pricing - tile, modified mortar, grout, labor and removal of the old floor.

OptionTypical priceNotes
Standard format, 12x12 and 12x24$9 - $12 / sq ftBaths, laundry, mudrooms
Wood-look plank porcelain$10 - $14 / sq ftKitchens and living areas
Large-format, 24x48 and up$12 - $16 / sq ftOpen-concept main floors
Marble-look designer slabs$14 - $18 / sq ftStatement floors and shower walls

Floor leveling and an uncoupling membrane over wood subfloors are quoted on top when the house needs them. One free measure gives you a single written price.

Porcelain Tile - frequently asked questions

For floors, yes. Ceramic is fine on a wall or in a low-traffic bath, but porcelain is denser, harder and effectively waterproof, and the difference on a typical room is a couple hundred dollars in material. Spend it. The tile is going to be in that house for thirty years, and the labor to set either one is identical, which is where most of your money goes anyway.

At standing height, on the better lines, yes. Wide planks with a textured surface and varied printing read as real from across a room. Up close you will know, and it is colder underfoot than real wood unless you add radiant heat. We keep samples of both at the showroom so you can stand on them in the same hour and decide for yourself.

The tile itself is very hard to break once it is set. Cracks almost always trace back to what is under it - a flexing joist, a hollow spot in the mortar, or a slab crack telegraphing up through the floor. That is why we check deflection, use an uncoupling membrane over wood, and insist on full coverage. Get the substrate right and the tile outlives the kitchen it sits in.

Matte or textured, with a wet slip rating of at least 0.42. Polished porcelain looks sharp but turns slick the second water lands on it, so we keep it in dry rooms. In a bath, a matte field with a smaller tile on the shower floor gives you grip where you are standing wet. Look through the full tile flooring options if you are still narrowing it down.

From the first call to the final sweep

Working with Veteran Flooring

Tell us what you have

Call {{phone}} or send us the rooms and square footage. We will set a time at your place, or you can stop by the showroom.

Measure and quote

Erik measures, checks the subfloor, and writes one price for the whole project, back to you within one business day.

Install with the owner on site

We protect the house, prep the subfloor, and lay the floor. {{ownername}} is there while the work happens.

Walk it and stand behind it

We clean up, walk every room with you, and back our labor for a full year on top of the manufacturer warranty.

Happy homeowners in their living room with new flooring

Reviews

4.9 stars from 88 Google reviews, written by homeowners across Greater St. Louis.

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Flooring estimator measuring a room for a new floor

Free estimate

We measure the space and get one written price back to you within one business day.

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Professional flooring installer laying new plank flooring

Services

Installation, hardwood refinishing, repair, tear-out and subfloor prep, for homes and commercial spaces.

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What we stand for

What we hold ourselves to

The owner on site Dale Wyatt is on your job while the work happens. Questions about a transition, a stain color, or what we found under the old carpet get answered by the person accountable for the floor.

One honest number Erik measures the rooms and checks the subfloor before he quotes, so the written price covers the whole project. It does not grow halfway through the install.

Certified craft We are certified by the National Wood Flooring Association, bonded and insured, and our team carries more than 80 years of combined experience in this trade.

You hear from us You get a schedule, progress photos while the crew works, and a straight answer the day something under the old floor changes the plan.

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Craftsman carefully installing quality hardwood flooring

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See it in a real room

Browse hardwood, refinished oak, luxury vinyl and tile we have installed in {{areaName}} homes, then bring your favorites by the showroom.

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Right around the corner

Serving families across Greater St. Louis

We work out of Maryland Heights and cover the city, mid-county, and St. Charles County: century-old brick two-flats, postwar ranches, and new builds alike. One hallway or the whole house, we will come look at it and give you a straight price.

See every area we serve
We are a veteran-owned flooring company that has worked in Greater St. Louis since 2015, and Dale Wyatt is personally on site for the projects we take on. Our team carries more than 80 years of combined experience, we are NWFA certified, SBA-verified as a Veteran-Owned Small Business, BBB members, bonded and insured. You can also come look at samples in person at our showroom in Maryland Heights.
Estimates are free and we get the written quote back to you within one business day. Erik handles the measuring: he walks the rooms, checks the subfloor, and prices transitions and stairs so the number covers the whole job. Ask about our veteran discount and first responder discount when you schedule. They cannot be combined with other offers.
Usually, yes. A lot of St. Louis brick homes and mid-county ranches have red or white oak strip flooring sitting under old carpet. We pull up a corner, see how much wood is left above the nails, and sand with dust containment equipment. Before we commit to a color we test stains on your own floor, because oak in your light does not look like a sample in our showroom.
We do. We finance through Hearth and Synchrony, and you can apply before you pick a material so you know your budget while you shop. The application takes a few minutes and approval does not obligate you to anything. Call (314) 897-4383 and we will send you the link.
Our labor comes with a one-year workmanship warranty, and the flooring itself carries the manufacturer warranty that comes with the product you choose. If something is not sitting right, call the office or email veteranflooringstl@gmail.com and we will come look at it. Coming back to make it right is part of the job, not a favor.

Good to know

Straight answers about your floor.

Here is what homeowners in {{areaName}} ask us most: view our full FAQ

Dale Wyatt | CEO

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